andreweverett360 Book Review, Marketing

Rethinking Reputation

rethinking-reputation


Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
by Fraser P. Seitel and John Doorley

This book gets off to a weak start. Chapter one is not about reputation management. It’s about how a couple of NYU students launched a shoe company on a shoestring budget. (Hint: Find a patent attorney who will work for you without charge.) Chapters three and five sound like they could have been written by publicists for Merck and Johnson & Johnson. In fact, coauthor John Doorley has held positions at both firms (and he teaches at NYU). The chapter on T. Boone Pickens’ energy independence campaign states that he spent $100 million “with more than half focused on paid media.”  That seems to undermine premise of the subtitle.

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andreweverett360 Book Review, Health

Strength Training Anatomy

strength-training-anatomy


Strength Training Anatomy
by Frédéric Delavier

Is your New Year’s resolution to hit the gym, but you don’t really know what to do once you get there?  With Strength Training Anatomy, a picture really is worth 1000 words.

Each page features an illustration of an exercise being performed, with the targeted muscles drawn in red and labeled.  Most of the exercises use either free weights or a weight-training machine; there are some exceptions, such as crunches.  Each page also includes written instructions.  See the sample page below.

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