Life’s Journeys According to Mister Rogers: Things to Remember Along the Way
by Fred Rogers (1928-2003)
And now a Thanksgiving palette cleanser.
Fred Rogers was the creator and host of the children’s television show Mister Rogers’ Neighborhood from 1968 to 2001. This short book is a posthumously published collection of his writing for adults.
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The Brand Challenge: Adapting Branding to Sectorial Imperatives
Edited by Kartikeya Kompella
The Brand Challenge consists of four general branding topics followed 11 sector-specific chapters, namely: luxury, retail, business-to-business (B2B), media, financial services, non-profits, fashion, hotels, cities, technology, and football (soccer). Each chapter is written by a different author.
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How Full Is Your Bucket? Positive Strategies for Work and Life
By Tom Rath and Donald O. Clifton, Ph.D.
This book starts with a brief history of a North Korean POW camp which held 1000 U.S. prisoners. The prisoners had adequate food and shelter. They were not physically tortured. And yet, this camp had the highest POW death rate in U.S. military history.
The weapon of choice was subtle psychological warfare, which eroded trust among fellow prisoners and broke their sense of hope. In essence, the cause of death was extreme negativity.
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The Key Point 