andreweverett360 Book Review, Creativity

Making Art Work

Making Art Work: How Cold War Engineers and Artists Forged a New Creative Culture

by W. Patrick McCray

This book picks up where C.P. Snow left off in his 1959 book The Two Cultures. Snow was a British chemist turned novelist who had scientist friends and literary friends, but he observed that these groups were two separate cultures who rarely communicated with each other. Patrick McCray is a history professor at UC Santa Barbara. In Making Art Work, he studies several endeavors to bridge this divide, primarily in the 1960s, but also more recently. Specifically the book is about collaborations between artists and engineers.  Continue reading “Making Art Work” →

andreweverett360 interview, Management

An interview with Mark C. Crowley, author of Lead from the Heart

An interview with Mark C. Crowley
author of Lead from the Heart:
Transformational Leadership for the 21st Century

December 16, 2020 — 63 minutes — Book Review — Amazon

      • [0:01:04] Employee engagement.
      • [0:13:16] Hiring people with heart.
      • [0:18:56] Connect on a personal level. Manager as a coach.
      • [0:21:43] If you don’t give a shit about people, none of this is going to work.
      • [0:24:28] Maximize employee potential.
      • [0:26:27] Flow.
      • [0:32:25] The boss who doesn’t care about you.
      • [0:34:10] Value and honor achievements.
      • [0:37:17] The heart is a feeling, sensing organ.
      • [0:42:23] Work From Home.
      • [0:49:44] How the wrong people get promoted.
      • [0:55:58] Organizational culture and values.

Transcript
Continue reading “An interview with Mark C. Crowley, author of Lead from the Heart” →

andreweverett360 Book Review, Psychology & Neuroscience

Risk: Why We Fear the Things We Shouldn’t

Risk: Why We Fear the Things We Shouldn’t—and Put Ourselves in Greater Danger

by Dan Gardner

“One of the most consistent findings of risk perception research is that we overestimate the likelihood of being killed by the things that make the evening news and underestimate those that don’t. What makes the evening news? The rare, vivid, and catastrophic killers. Murder, terrorism, fire, and flood. What doesn’t make the news is the routine cause of death that kills one person at a time and doesn’t lend itself to strong emotions and pictures. Diabetes, asthma, heart disease.”  Continue reading “Risk: Why We Fear the Things We Shouldn’t” →

andreweverett360 Book Review, Marketing

B2B Institute’s B2B Trends

2030 B2B Trends: Contrarian Ideas for The Next Decade

by Peter Weinberg and Jon Lombardo, The B2B Institute

The B2B Institute published a 43-page PDF on what they foresee as the three major trends in business-to-business marketing: (1) a greater emphasis on building long-term brand equity; (2) greater consistency in creative execution; and (3) a shift from hyper-targeting to broader reach within categories. Some of the ideas presented in this paper will sound familiar to anyone who has read the work of Ehrenberg-Bass Institute or the work of Les Binet and Peter Field. Continue reading “B2B Institute’s B2B Trends” →

andreweverett360 Book Review, Creativity

Eat, Sleep, Innovate

Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization

by Scott D. Anthony, Paul Cobban, Natalie Painchaud, Andy Parker

My grandfather used to tell me I was full of beans when I was being rambunctious. In contrast, this book is full of BEANS—behavior enablers, artifacts, and nudges—which are ways to encourage a new behavior.

The book is about developing a culture of innovation—not just for engineers and scientists, but throughout the organization. Three of the co-authors are with Innosight, a consulting firm co-founded by Harvard Business School professor Clayton Christensen (1952-2020), who wrote The Innovator’s Dilemma. Paul Cobban is Chief Data and Transformation Officer at DBS Bank, the largest bank in Singapore. Continue reading “Eat, Sleep, Innovate” →

andreweverett360 interview, Marketing, Uncategorized

An interview with Peter McGraw author of Shtick to Business

An interview with Peter McGraw
author of Shtick to Business: What the masters of comedy can teach you
about breaking rules, being fearless, and building a serious career.

October 15, 2020 — 38 minutes — Book Review — Amazon

  • [00:58] “that guy”
  • [03:53] behavioral economics
  • [06:59] group genius
  • [12:09] liminal spaces
  • [15:45] warm team and feature creep
  • [23:26] two paths to a creative solution
  • [26:18] writing is a cheat code for life
  • [34:19] where you find a lot of growth

Transcript Continue reading “An interview with Peter McGraw author of Shtick to Business” →

andreweverett360 Book Review, Management

Unfettered: Mission-Aligned Boundary Spanning

Boundary Spanning in Practice
and
Unfettered: Mission-Aligned Boundary Spanning

by Kitty Wooley et al. (interview)

Senior Fellows and Friends is a group of current and former U.S. government employees. Spearheaded by Kitty Wooley, members of the group have published two compilations of articles about breaking through the silo mentality. They encourage inter-agency collaboration throughout the hierarchy to achieve greater institutional learning, more motivated staff, and greater effectiveness in executing organizational missions. While their context is government, the topics also apply to large businesses and nonprofit organizations. Continue reading “Unfettered: Mission-Aligned Boundary Spanning” →