The Best We Could Do: An Illustrated Memoir

The Best We Could Do: An Illustrated Memoir

by Thi Bui

Thi Bui was born in Vietnam and immigrated to the United States as a child in 1978. Based largely on oral history from family members, she has written and illustrated their story, telling the history of Vietnam from 1943-1978 along the way. It is an engaging story presented in the style of a graphic novel. Continue reading “The Best We Could Do: An Illustrated Memoir”

Mushrooms for Health and Longevity

Mushrooms for Health and Longevity

by Ken Babal, CN

This 60-page booklet explains the nutritional and medicinal benefits of 11 types of mushrooms: Agaricus, Chaga, Cordyceps, Coriolus, Enoki, Lion’s Mane, Maitake, Meshima, Reishi, Shitake, and Tremella. “There are 38,000 species of mushrooms. Species can differ greatly in their chemical content. For example, about 50 species of mushrooms are poisonous and another 50 demonstrate medicinal value.” Continue reading “Mushrooms for Health and Longevity”

How Brands Grow

How Brands Grow

by Byron Sharp

This excellent, clearly-written book is based on empirical research covering market share, brand equity, price promotions, and advertising. It includes some counter-intuitive conclusions regarding customer retention, loyalty programs, segmentation, and competitor differentiation. Byron Sharp is the director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Continue reading “How Brands Grow”

Humans are Underrated: What High Achievers Know that Brilliant Machines Never Will

Humans are Underrated: What High Achievers Know that Brilliant Machines Never Will

by Geoff Colvin

“The number of people who wrongly believed they could never be replaced by a computer keeps growing.” So what are the skills in which humans can maintain a competitive advantage over machines?

“Skills of interaction are becoming the key to success… Now, as technology drives forward more powerfully every year, the transition to the newly valuable skills of empathizing, collaborating, creating, leading, and building relationships is happening faster than corporations, governments, education systems, or most human psyches can keep up with.”  Continue reading “Humans are Underrated: What High Achievers Know that Brilliant Machines Never Will”

The Tyranny of Metrics

The Tyranny of Metrics

by Jerry Z. Muller

“This book argues that while they are a potentially valuable tool, the virtues of accountability metrics have been oversold, and their costs are often underappreciated.” There are chapters on the dysfunction of “metric fixation” in colleges and universities; schools; medicine; policing; the military; business; and philanthropy. Problems include gaming the system, costs exceeding benefits, and diverting effort from the core mission. A major theme is metrics as a substitute for competent judgment.  Continue reading “The Tyranny of Metrics”

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland

In Alchemy—published simultaneously in the U.K. with a punchier subtitle: The Surprising Power of Ideas that Don’t Make Sense—Sutherland writes with a humorous style filled with wisdom about consumer behavior, innovation, branding, hiring, the weakness of market research, and more. Continue reading “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”

Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean

Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean

by Karen Berman and Joe Knight

This outstanding book teaches corporate financial literacy to nonfinancial employees. There are 33 short chapters grouped into sections covering the income statement, the balance sheet, cash, ratios, return on investment, and working capital. “You’ll learn how to decipher the financial statements, how to identify potential biases in the numbers, and how to use the information in the statements to do your job better.”

Continue reading “Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean”