WCVB-TV Boston: How We Built the Greatest Television Station in America
by Robert M. Bennett (1927-2016)
In this memoir, the highlight of television executive Bob Bennett’s career was launching and growing WCVB-TV, Channel 5 in Boston. A major theme is his commitment to locally-produced programming. Another theme is Bennett’s leadership style, whereby he encouraged new ideas and risk-taking from his lieutenants, and inspired a sense of pride which brought out the best in people at all levels of the organization. It’s also a high-risk, high-reward story that could have turned out very differently.
The book is comprised of Bennett’s recollections interspersed with commentary from former colleagues.
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The Key Point 