andreweverett360 Book Review, Marketing

Always Be Testing


Always Be Testing: The Complete Guide to Google Website Optimizer
by Bryan Eisenberg and John Quarto -vonTivadar with Lisa T. Davis

Always Be Testing cuts straight to the chase. By the end of chapter two, you will understand how to set up a test.

The authors explain the difference between A/B tests (comparing the performance of two or more pages) and Multivariate tests  (comparing the performance of multiple components within a page). But be aware that as of August 1, 2012, Google Website Optimizer has been replaced by  Content Experiments and the multivariate functions are no longer available. More on that in a moment.

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andreweverett360 Book Review, General

Building a WordPress Blog People Want to Read


Building a WordPress Blog People Want to Read
by Scott McNulty

This is a good book about setting up a blog using WordPress, but the title is misleading. It is not a book about content. It’s a guide to setting up, customizing, and maintaining the WordPress platform for blogging.

There are two main options for blogging with WordPress. You can set up a free blog hosted on wordpress.com.  This is easier, but the functionality is limited. Or you can download free software from wordpress.org and install it on your own web server. The book concentrates on the latter approach.

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