The Crux: How Leaders Become Strategists
by Richard P. Rumelt
In rock climbing “there are many mountains and boulders, each promising a different mixture of difficulty and reward… Climbers call such boulders ‘problems’ and describe the toughest parts as ‘the crux’… The first climber said that he chooses the climb having the greatest expected reward and whose crux he believes he can solve.”
Rumelt observes that strategists do the same. “Whether facing problems or opportunities, they focused on the way forward promising the greatest achievable progress—the path whose crux was judged to be solvable.”
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The Key Point 