The New Rules of Marketing and PR

the-new-rules-of-marketing-and-pr-4th

The New Rules of Marketing and PR, Fourth Edition

by David Meerman Scott

David Meerman Scott is an experienced marketing executive who says that interruption-based marketing techniques are ineffective. “I’ve done it the old way. It doesn’t work anymore.” Under the new rules, marketers publish their own content and speak directly with buyers.

“The Internet has made public relations public again… Your newsroom is for your buyers, not just the media… By building a media room that targets buyers, you will not only enhance those pages as a powerful marketing tool but also make a better media site for journalists.” Continue reading “The New Rules of Marketing and PR”

Email Marketing by the Numbers

email-marketing-by-the-numbers

Email Marketing by the Numbers

by Chris Baggott

With a title like Email Marketing by the Numbers, one would expect the book to cover testing and analytics. “The organizations that embrace testing as an integral part of their programs simply outperform those that don’t… Rarely can the people within a company judge what is going to be successful outside of it.” Continue reading “Email Marketing by the Numbers”

Winning the Profit Game – Smarter Pricing, Smarter Branding

winning-the-profit-game

Winning the Profit Game – Smarter Pricing, Smarter Branding

by Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun and Stephen M. Tanny

Winning the Profit Game reveals the key to success: pricing which is integrated with brand management, cost management, and product development. Whatever the goal, such as market penetration, customer retention, or increasing margins, “the strategy should be reflected in the price.” Continue reading “Winning the Profit Game – Smarter Pricing, Smarter Branding”