tactics – The Key Point

March 7, 2013August 7, 2025 andreweverett360 Book Review, Management

Execution

Execution: The Discipline of Getting Things Done
by Larry Bossidy and Ram Charan

Execution is about linking people, strategy, and operations. “Execution is not just tactics—it is a discipline and a system. It has to be built into a company’s strategy, its goals, and its culture. And the leader of the organization must be deeply engaged in it.” A significant portion of this book deals with managing people, including recognizing and developing future leaders.

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March 5, 2013August 7, 2025 andreweverett360 Book Review, Marketing

Bottom-Up Marketing

Bottom-Up Marketing
by Al Ries and Jack Trout

Tactics should dictate marketing strategy. While this may sound backward, the authors explain why it makes sense.

The tactical battle takes place in the consumer’s mind. Ries and Trout define a marketing tactic as “a competitive mental angle.”

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