andreweverett360 Book Review, Writing

Words That Work


Words That Work: It’s not what you say, it’s what people hear
By Dr. Frank Luntz

Frank Luntz is a communication strategist for corporate and political clients. Although he’s done a lot of work for Republicans (including the Contract with America) this is not a book about political ideology. It’s about persuasive communication in political campaigns, product marketing, and labor disputes.

Words that work do not happen by chance. Luntz uses market research techniques (polls, focus groups, dial sessions) to test how audiences respond.

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andreweverett360 Book Review, Writing

Lapsing Into a Comma


Lapsing Into a Comma: A Curmudgeon’s Guide to the Many Things That Can Go Wrong in Print—and How to Avoid Them
by Bill Walsh

The Internet and print-on-demand technology have enabled almost everyone to become a publisher. In traditional media, professional journalists and authors have their writing cleaned up by copy editors before it is published. The average blogger does not have this luxury.  In Lapsing Into a Comma, Bill Walsh shares his advice on how to handle many common problems that he has encountered as copy editor of the business section at the Washington Post.

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