andreweverett360 Book Review, Finance

Seeing the Big Picture: Business Acumen

seeing-the-big-picture-business-acumen


Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company
by Kevin Cope

The premise of this book is that an employee who understands business fundamentals will be taken more seriously by management. “If, through your questions, ideas, comments, analysis, proposals, and performance, you exhibit business acumen, you will be seen as a more valuable contributor. You will demonstrate your worth to the company, and other people will notice.”

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andreweverett360 Book Review, Writing

The Insider’s Guide to Book Publishing Success

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The Insider’s Guide to Book Publishing Success
by Eric Kampmann and Margot Atwell

This book provides insights in to the steps, risks, and numerous decisions involved in publishing a book. There are chapters covering an overview of the publishing industry, the manuscript, production, sales and distribution, marketing and PR, rights, and finance. The final four chapters are short success stories.

“No book should be printed without the advice and assistance of a good editor.” The authors also emphasize the importance of cover copy. “Don’t let the design get in the way or presenting the sales points.”

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andreweverett360 Book Review, Health

Clean Gut

clean-gut


Clean Gut: The Breakthrough Plan for Eliminating the Root Cause of Disease and Revolutionizing Your Health
by Alejandro Junger, M.D.

Dr. Alejandro Junger is a cardiologist and a practitioner of functional medicine who concludes that gut dysfunction is the root cause of “most of the chronic diseases affecting people today as well as many acute problems.” Doctors will often treat symptoms rather than the root cause. Dr. Junger’s approach is to put the patient on a detoxification diet first. This often solves the problem; other times it unmasks problems, such as parasites and yeast overgrowth.

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andreweverett360 Book Review, General

Crowdsourcing

crowdsourcing


Crowdsourcing
by Daren C. Brabham

Daren Brabham defines crowdsourcing as “an online, distributed problem-solving and production model that leverages the collective intelligence of online communities to serve specific organizational goal.” He emphasizes that “the locus of control regarding the creative production of goods and ideas exists between the organization and the public, a shared process of bottom-up, open creation by the crowd and top-down management by those charged with serving an organization’s strategic interests.”

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andreweverett360 Book Review, Writing

How to Write Short

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How to Write Short: Word Craft for Fast Times
by Roy Peter Clark

“A time-starved culture bloated with information hungers for the lean, clean, simple, and direct… Think of how grateful you are as a listener when the graduation speaker, no matter how powerful, delivers the goods in ten minutes rather than twenty, or, even better, five minutes rather than ten.”

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andreweverett360 Book Review, General

Planner Pet Peeves and Supplier Pet Peeves

planner-pet-peevessupplier-pet-peeves

Planner Pet Peeves: Straight talk for meetings industry suppliers; how planners really think, act, and buy

Supplier Pet Peeves: Straight talk for meetings industry planners; what suppliers really think about how we behave

by Shawna Suckow

This is a unique pair of books aimed at educating buyers and sellers in the event industry about how they can work more efficiently with each other. Understanding the other side of the business helps to avoid conflict and streamline communications.  Shawna Suckow has surveyed senior meeting planners and suppliers to uncover their biggest frustrations. Continue reading “Planner Pet Peeves and Supplier Pet Peeves” →

andreweverett360 Book Review, Management

The Power of Nice

the-power-of-nice


The Power of Nice: How to Conquer the Business World With Kindness
by Linda Kaplan Thaler and Robin Koval

You may not be familiar with the authors’ names, but you are probably familiar with their work. They are the founding partners of the advertising agency responsible for the Aflac duck campaign.  One of them wrote the “I want to be a Toys R Us Kid” jingle earlier in her career.

Their message is that being nice (but not phony) in personal and professional encounters builds goodwill, which can lead to big and small rewards.  Many examples are included in the book.

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andreweverett360 Book Review, Law

Contracts in the Real World

contracts-in-the-real-world


Contracts in the Real World: Stories of Popular Contracts and Why They Matter
by Lawrence A. Cunningham, J.D.

In this highly-informative book, Lawrence Cunningham explains contract law by analyzing contemporary cases, many involving well-known names such as Lady Gaga, Conan O’Brien, Eminem, Michael Jordan, Frank and Jamie McCourt, JP Morgan Chase, and Sprint. The author is a law professor at George Washington University.

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andreweverett360 Book Review, Marketing

Duct Tape Marketing

duct-tape-marketing


Duct Tape Marketing
by John Jantsch

Jan Jantsch writes, “Marketing is getting people who have a specific need or problem to know, like, and trust you.”  The Duct Tape Marketing System is about identifying the target customer, articulating a consistent core message, generating qualified leads, educating prospects, and encouraging existing customers to refer new business.  The author presents many good ideas for marketing small businesses.

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