
Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour
by Andy Nairn
“After almost 30 years in advertising, I’ve often been struck by the pivotal role that chance plays… Luck remains a dirty secret because it’s seen to undermine the virtues of hard work, talent, and intelligence that are at the heart of any successful business culture… I believe that luck exists—and also that you can improve it.”
Andy Nairn is co-founder of Lucky Generals, a creative agency in the UK whose clients include Yorkshire Tea and the Co-op. His book consists of 40 bite-sized chapters divided into to four sections:
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