andreweverett360 Book Review, risk

Risk Savvy: How to Make Good Decisions

Risk Savvy: How to Make Good Decisions

by Gerd Gigerenzer

Gigerenzer makes a distinction between risk and uncertainty. He uses the term risk “for a world where all alternatives, consequences, and probabilities are known… Most of the time, however, we live in a changing world where some of these are unknown: where we face unknown risks, or uncertainty. The world of uncertainty is huge compared to that of risk… We have to deal with ‘unknown unknowns.’”

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andreweverett360 Book Review, risk

Risk: Why We Fear the Things We Shouldn’t

Risk: Why We Fear the Things We Shouldn’t—and Put Ourselves in Greater Danger

by Dan Gardner

“One of the most consistent findings of risk perception research is that we overestimate the likelihood of being killed by the things that make the evening news and underestimate those that don’t. What makes the evening news? The rare, vivid, and catastrophic killers. Murder, terrorism, fire, and flood. What doesn’t make the news is the routine cause of death that kills one person at a time and doesn’t lend itself to strong emotions and pictures. Diabetes, asthma, heart disease.” 

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andreweverett360 interview, Marketing, Uncategorized

An interview with Peter McGraw author of Shtick to Business

An interview with Peter McGraw
author of Shtick to Business: What the masters of comedy can teach you
about breaking rules, being fearless, and building a serious career.

October 15, 2020 — 38 minutes — Book Review — Amazon

  • [00:58] “that guy”
  • [03:53] behavioral economics
  • [06:59] group genius
  • [12:09] liminal spaces
  • [15:45] warm team and feature creep
  • [23:26] two paths to a creative solution
  • [26:18] writing is a cheat code for life
  • [34:19] where you find a lot of growth

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andreweverett360 Book Review, Marketing

Priceless: The Myth of Fair Value

priceless-poundstone

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

by William Poundstone

Traditional economics assumes people engage in rational transactions. Not surprisingly, people make irrational decisions all the time.  In Priceless, William Poundstone draws from research in psychophysics (the study of sensory perceptions) and behavioral economics to explore the subject of pricing. Concepts such as anchoring, priming, and prospect theory (adaptation, loss aversion, certainty effect) are explained.

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andreweverett360 Book Review, Marketing

Nudge

nudge

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein

Based on behavioral economics, Nudge is about “choice architecture.” Sometimes people don’t have enough information or expertise to make a good decision. Other times they may be too busy to think about it, so they rely on intuition or heuristics (rules of thumb and biases).  Choice architects can improve decision making by nudging people in the right direction.

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