Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at my Family’s Dairy Queen Store
by Bob Miglani
Miglani uses situations from his parents’ Dairy Queen store as the basis for customer service lessons applicable to business in general–including Fortune 500 companies like the one where he works as a sales executive. Thirty bite-size chapters in plain English make this a quick read.
The common thread throughout this book is a mindset focused on pleasing customers and earning their repeat business. Topics include customer service, up-selling, work ethic, leadership, and supplier relationships. Continue reading “Treat Your Customers”