
Real Influence – Persuade Without Pushing and Gain Without Giving In
by Mark Goulston and John Ullmen
This book is about the “connected influence model.” Disconnected influence is about “getting what I want.” It’s adversarial and focused on the short-term. Connected influence is oriented around understanding the other party’s situation and “viewing your current actions as a springboard for future relationships, reputation, and results… In the real world, interactions are never isolated. Anything you do might affect your relationships, as well as your reputation, for a long time to come.”
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