value creation – The Key Point

September 9, 2013October 20, 2019 andreweverett360 Book Review, Marketing

The Dollarization Discipline

the-dollarization-discipline

The Dollarization Discipline: How Smart Companies Create Customer Value… and Profit from It

by Jeffrey J. Fox and Richard C. Gregory

Dollarization “is figuring out what your offering is really worth—in dollars and cents—to your customer.” The book discusses the role of dollarization in sales, marketing, and product development. Continue reading “The Dollarization Discipline” →

April 18, 2013June 9, 2022 andreweverett360 Book Review, Management

What Management Is

what-management-is

What Management Is: How it works and why it’s everyone’s business

by Joan Magretta

The author says this book is about the basics of management, but she adds, “the basics aren’t always obvious.” Topics include: value creation, business models, competitive strategy, organization, numbers, innovation, and managing people. Continue reading “What Management Is” →