The Dollarization Discipline


The Dollarization Discipline: How Smart Companies Create Customer Value… and Profit from It

by Jeffrey J. Fox and Richard C. Gregory

Dollarization “is figuring out what your offering is really worth—in dollars and cents—to your customer.”   The book discusses the role of dollarization in sales, marketing, and product development. Continue reading

What Management Is


What Management Is: How it works and why it’s everyone’s business

by Joan Magretta

The author says this book is about the basics of management, but she adds, “the basics aren’t always obvious.”  Topics include: value creation, business models, competitive strategy, organization, numbers, innovation, and managing people. Continue reading