How to Write Knockout Proposals: What you must know (and say) to win funding every time.

by Joseph Barbato

The theme of this book boils down to one line on page 117: “Make it as easy as possible for them to give you money.”

Barbato emphasizes the importance of clear writing and attention to detail. He suggests a less-is-more approach: “Instead of offering four prosaic examples of how your project matters, tell one powerful story that drives home the potential of your work.”  A template is included in chapter 24, guiding the reader on how to structure a grant proposal.

The book is concise and well organized in 53 two-page chapters. I like this format, but I think more could have been written about cover letters.

Barbato, Joseph. How to Write Knockout Proposals: What You Must Know (and Say) to Win Funding Every Time. Medfield, Massachusetts: Emerson & Church, 2004. Buy from

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