B2B Institute’s B2B Trends

2030 B2B Trends: Contrarian Ideas for The Next Decade

by Peter Weinberg and Jon Lombardo, The B2B Institute

The B2B Institute published a 43-page PDF on what they foresee as the three major trends in business-to-business marketing: (1) a greater emphasis on building long-term brand equity; (2) greater consistency in creative execution; and (3) a shift from hyper-targeting to broader reach within categories. Some of the ideas presented in this paper will sound familiar to anyone who has read the work of Ehrenberg-Bass Institute or the work of Les Binet and Peter Field. Continue reading “B2B Institute’s B2B Trends”

Eat, Sleep, Innovate

Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization

by Scott D. Anthony, Paul Cobban, Natalie Painchaud, Andy Parker

My grandfather used to tell me I was full of beans when I was being rambunctious. In contrast, this book is full of BEANS—behavior enablers, artifacts, and nudges—which are ways to encourage a new behavior.

The book is about developing a culture of innovation—not just for engineers and scientists, but throughout the organization. Three of the co-authors are with Innosight, a consulting firm co-founded by Harvard Business School professor Clayton Christensen (1952-2020), who wrote The Innovator’s Dilemma. Paul Cobban is Chief Data and Transformation Officer at DBS Bank, the largest bank in Singapore. Continue reading “Eat, Sleep, Innovate”

An interview with Peter McGraw author of Shtick to Business

An interview with Peter McGraw
author of Shtick to Business: What the masters of comedy can teach you
about breaking rules, being fearless, and building a serious career.

October 15, 2020 — 38 minutes — Book ReviewAmazon

  • [00:58] “that guy”
  • [03:53] behavioral economics
  • [06:59] group genius
  • [12:09] liminal spaces
  • [15:45] warm team and feature creep
  • [23:26] two paths to a creative solution
  • [26:18] writing is a cheat code for life
  • [34:19] where you find a lot of growth

Transcript Continue reading “An interview with Peter McGraw author of Shtick to Business”

Unfettered: Mission-Aligned Boundary Spanning

Boundary Spanning in Practice
and
Unfettered: Mission-Aligned Boundary Spanning

by Kitty Wooley et al. (interview)

Senior Fellows and Friends is a group of current and former U.S. government employees. Spearheaded by Kitty Wooley, members of the group have published two compilations of articles about breaking through the silo mentality. They encourage inter-agency collaboration throughout the hierarchy to achieve greater institutional learning, more motivated staff, and greater effectiveness in executing organizational missions. While their context is government, the topics also apply to large businesses and nonprofit organizations. Continue reading “Unfettered: Mission-Aligned Boundary Spanning”

Freeing Yourself from Anxiety

Freeing Yourself from Anxiety: 4 Simple Steps to Overcome Worry and Create the Life You Want

by Tamar E. Chansky, Ph.D.

2020 has been a mentally-draining year. In this 287-page book, psychologist Tamar Chansky explains why our minds get overwhelmed with worry and she offers advice on how to deal with it. Here are some highlights.

Anxiety is “the first-reaction of a sensitive system that is wired to keep us alert to danger and protected from harm… But today, with our best interests in mind, anxiety sometimes makes mistakes, overshooting… grabbing your attention from what you need to focus on and insisting that you instead grapple with worst-case scenarios.”  Continue reading “Freeing Yourself from Anxiety”

An interview with D.B. Dowd, author of Stick Figures: Drawing as a Human Practice

An interview with D.B. Dowd, author of Stick Figures: Drawing as a Human Practice

August 25, 2020 — 64 minutes — Book ReviewAmazon

An Interview with D.B. Dowd, author of Stick Figures: Drawing as a Human Practice. The discussion topics are primarily from chapters 5-7 of the book.

  • [01:05] Drawing as a human practice. Drawing as nonlinear thinking. Salience. Tacit Knowledge.
  • [26:58] Reconceiving art education. Drawing is usually taught as an antecedent for painting. This is fine for people who want to paint. But most people use drawing as a tool for thinking, planning, and communication. Drawing as a way of understanding structures, e.g. in science classes. How STEAM relates to innovation.
  • [47:45] Illustration and cartooning as part of cultural history.

 Transcript Continue reading “An interview with D.B. Dowd, author of Stick Figures: Drawing as a Human Practice”