Everybody Writes

everybody-writes

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

Everybody Writes is a catchy title, although a more accurate one would be Writing Tips for Content Marketing.

Here’s the secret formula: “The multiplication signs are important, because if the value of any one of these things (Utility, Inspiration, or Empathy) is zero, then the sum of your content is a big fat zero, too… Utility x Inspiration x Empathy = Quality Content.” I think she means product—not sum—but I like the idea.

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Lapsing Into a Comma

Lapsing Into a Comma: A Curmudgeon’s Guide to the Many Things That Can Go Wrong in Print—and How to Avoid Them

by Bill Walsh

The Internet and print-on-demand technology have enabled almost everyone to become a publisher. In traditional media, professional journalists and authors have their writing cleaned up by copy editors before it is published. The average blogger does not have this luxury.  In Lapsing Into a Comma, Bill Walsh shares his advice on how to handle many common problems that he has encountered as copy editor of the business section at the Washington Post. Continue reading