Everybody Writes

everybody-writes

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

Everybody Writes is a catchy title, although a more accurate one would be Writing Tips for Content Marketing.

Here’s the secret formula: “The multiplication signs are important, because if the value of any one of these things (Utility, Inspiration, or Empathy) is zero, then the sum of your content is a big fat zero, too… Utility x Inspiration x Empathy = Quality Content.” I think she means product—not sum—but I like the idea.

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Lapsing Into a Comma

Lapsing Into a Comma: A Curmudgeon’s Guide to the Many Things That Can Go Wrong in Print—and How to Avoid Them

by Bill Walsh

The Internet and print-on-demand technology have enabled almost everyone to become a publisher. In traditional media, professional journalists and authors have their writing cleaned up by copy editors before it is published. The average blogger does not have this luxury.  In Lapsing Into a Comma, Bill Walsh shares his advice on how to handle many common problems that he has encountered as copy editor of the business section at the Washington Post. Continue reading “Lapsing Into a Comma”