Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
Everybody Writes is a catchy title, although a more accurate one would be Writing Tips for Content Marketing.
Here’s the secret formula: “The multiplication signs are important, because if the value of any one of these things (Utility, Inspiration, or Empathy) is zero, then the sum of your content is a big fat zero, too… Utility x Inspiration x Empathy = Quality Content.” I think she means product—not sum—but I like the idea.
Lapsing Into a Comma: A Curmudgeon’s Guide to the Many Things That Can Go Wrong in Print—and How to Avoid Them
by Bill Walsh
The Internet and print-on-demand technology have enabled almost everyone to become a publisher. In traditional media, professional journalists and authors have their writing cleaned up by copy editors before it is published. The average blogger does not have this luxury. In Lapsing Into a Comma, Bill Walsh shares his advice on how to handle many common problems that he has encountered as copy editor of the business section at the Washington Post. Continue reading