Good Charts Workbook: Tips, Tools, and Exercises for Making Better Data Visualizations

Good Charts Workbook: Tips, Tools, and Exercises for Making Better Data Visualizations

by Scott Berinato

A good visual representation of data can be invaluable for communicating the meaning behind the numbers. This book walks the reader through the thought process and choices in creating visualizations for a variety of cases. “It’s rare you don’t have to make a trade-off to create a good chart… Most of the time there isn’t one right answer, one right chart.” The main topics covered in the book are clarity, color, chart types, and persuasion.

Clarity. Berinato emphasizes decluttering to put the focus on what you want to communicate. “Take stuff away… Remove redundancy… Limit color and eye travel… Use your headline to describe the main idea of a chart, not its structure.”

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Big Data Marketing

big-data-marketing

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

by Lisa Arthur

“Why don’t you know your customers better?” Lisa Arthur’s diagnosis: “Your data is fragmented.”

“Today’s marketers must engage buyers and prospects with conversations, solicit and act on customer feedback, and deliver experiences that are personalized, timely, and relevant.” Big data marketing makes this possible. Continue reading “Big Data Marketing”