andreweverett360 Book Review, Management

Unfettered: Mission-Aligned Boundary Spanning

Boundary Spanning in Practice
and
Unfettered: Mission-Aligned Boundary Spanning

by Kitty Wooley et al. (interview)

Senior Fellows and Friends is a group of current and former U.S. government employees. Spearheaded by Kitty Wooley, members of the group have published two compilations of articles about breaking through the silo mentality. They encourage inter-agency collaboration throughout the hierarchy to achieve greater institutional learning, more motivated staff, and greater effectiveness in executing organizational missions. While their context is government, the topics also apply to large businesses and nonprofit organizations. Continue reading “Unfettered: Mission-Aligned Boundary Spanning” →

andreweverett360 Book Review, Marketing

The Rouser Manifesto 2019

The Rouser Manifesto 2019

Rather than featuring a book in this post, I have selected a paper written by the team at the Swedish marketing firm Rouser.  The Rouser Manifesto takes a big-picture perspective on marketing effectiveness, calling out the problematic trend of focusing solely on short-term return on marketing investment (ROMI) while eroding brand equity.

Continue reading “The Rouser Manifesto 2019” →

andreweverett360 Book Review, Finance

I, Pencil

I, Pencil

by Leonard E. Read

This is the story of how a simple pencil is manufactured using numerous raw materials from all over the world, as told in the first person by the pencil itself.  It was first published in 1958 to explain how free-market economies work and to discredit centrally-planned economies, such as the Soviet Union. While trade barriers are not expressly discussed in the story, the reader can infer potential consequences rippling through the supply chain. Continue reading “I, Pencil” →

andreweverett360 Book Review, Writing

Federal Plain Language Guidelines

Federal Plain Language Guidelines

Although oriented towards helping U.S. government employees write clear regulations, the Federal Plain Language Guidelines offers great advice for any nonfiction writer. It includes a section on writing content for web sites.

Here are some highlights.

“Address one person, not a group. Remember that even though your document may affect a thousand or a million people, you are speaking to the one person who is reading it. When your writing reflects this… [it] has a greater impact.”

Continue reading “Federal Plain Language Guidelines” →

andreweverett360 Book Review, General

Simple Sabotage Field Manual

Simple Sabotage Field Manual

Office of Strategic Services
William J. Donovan, Director

The Office of Strategic Services (OSS) was the predecessor of the Central Intelligence Agency (CIA), operating during World War II. This 32-page manual instructs OSS officers on numerous ways citizen-saboteurs can be trained to gum up the works. “Simple sabotage is more than malicious mischief, and it should always consist of acts whose results will be detrimental to the materials and manpower of the enemy.”

“Simple sabotage does not require specially prepared tools or equipment; it is executed by an ordinary citizen who may or may not act individually and without the necessity for active connection with an organized group; and it is carried out in such a way as to involve a minimum danger of injury, detection, and reprisal… Try to commit acts for which large numbers of people could be responsible.”  Continue reading “Simple Sabotage Field Manual” →

andreweverett360 Book Review, Health

Affordable Excellence: The Singapore Healthcare Story

Affordable Excellence: The Singapore Healthcare Story

by William A. Haseltine

The Singapore healthcare system produces world-class outcomes at half the cost of Western European countries and less than one-fourth the cost of the United States: Singapore spends 4% of GDP on healthcare; the United States spends 18%.  The World Health Organization ranked Singapore 6th in overall performance; the United States ranked 37th. (See page 200, The World Health Report 2000.)

Looking at costs of specific procedures, ”an angioplasty in the United States is almost $83,000, while in Singapore the cost is about $13,000. A gastric bypass in the United States is almost $70,000, while in Singapore the cost is $15,000. (These figures are in US dollars and include at least one day of hospitalization).”

This book explains how the system works. Continue reading “Affordable Excellence: The Singapore Healthcare Story” →