andreweverett360 Book Review, Management

How to Build a Better Business Plan

How to Build a Better Business Plan: A Hands-On Action Guide for Business Owners

by Alastair Thomson

One of the primary benefits of a business plan is “finding a business model that works.” Alastair Thomson, an accountant and experienced C-level executive, guides you to think from a lender’s or investor’s perspective, whether or not you are seeking outside financing. From their side of the table, would you find your business compelling?

The completed plan becomes your “roadmap” for execution. “With the right business plan, you do your thinking up-front. You know how to take advantage when new opportunities come your way and you know exactly what problem needs solving if performance veers off-course.” Thomson encourages planning for three scenarios: best-case, worst-case, and likely outcome. “The biggest danger for a pessimist is under-resourcing their business.” Continue reading “How to Build a Better Business Plan” →

andreweverett360 Finance, interview

An interview with Alastair Thomson author of Cash Flow Surge

After posting more than 250 book reviews, I decided to try something new: an author interview on YouTube. I am grateful to Alastair Thomson for graciously sharing his wisdom on managing small and medium-sized businesses. Alastair has an accounting background, but this conversation is not about debits and credits. It’s about improving your business from the perspective of an experienced CEO and CFO. We cover cash flow, profit, customer experience, metrics, business ethics, marketing, quality, continuous improvement, front-line employees, growth, margins, inventory, and receivables.

An interview with Alastair Thomson, author of Cash Flow Surge
July 16, 2020 – 1 hour – Book Review – Amazon

Transcript

Continue reading “An interview with Alastair Thomson author of Cash Flow Surge” →

andreweverett360 Book Review, Law

Nolo’s Quick LLC

Nolo’s Quick LLC: All You Need to Know About Limited Liability Companies

by Anthony Mancuso

“The limited liability company (LLC) is a relatively new business ownership structure that combines the best features of the corporation and the partnership. It gives small business owners corporate-style protection from personal liability while retaining the pass-through income tax treatment enjoyed by sole proprietorships (the legal term for one-person businesses) and partnerships.” LLC owners are called members.

To determine if an LLC is the best fit for your business, the author explains the advantages and disadvantages of various business structures in comparison to LLCs, including sole proprietorship, general partnership, limited partnership, C corporation, S corporation, RLLP, Series LLP, L3C, and benefit corporations. Continue reading “Nolo’s Quick LLC” →

andreweverett360 Book Review, Marketing

Duct Tape Marketing

duct-tape-marketing

Duct Tape Marketing

by John Jantsch

Jan Jantsch writes, “Marketing is getting people who have a specific need or problem to know, like, and trust you.”  The Duct Tape Marketing System is about identifying the target customer, articulating a consistent core message, generating qualified leads, educating prospects, and encouraging existing customers to refer new business.  The author presents many good ideas for marketing small businesses. Continue reading “Duct Tape Marketing” →