Traction: A Startup Guide to Getting Customers
by Gabriel Weinberg and Justin Mares
“Almost every failed startup has a product. What failed startups don’t have are enough customers.”
“Traction is a sign that something is working. If you charge for your product, it means customers are buying. If your product is free, it’s a growing user base.” Gabriel Weinberg and Justin Mares draw from their own startup experience as well as interviews with some 40 other founders and marketing experts. The book starts with five foundation chapters followed by chapters explaining each of the 19 traction channels.
PayPay founder Peter Thiel says, “It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.” Continue reading “Traction: A Startup Guide to Getting Customers”