Crushing YouTube: How to Make Money on YouTube and Grow a Channel Fast

Crushing YouTube: How to Make Money on YouTube and Grow a Channel Fast

by Joseph Hogue

This book is full of insights and advice from an experienced YouTube creator, whose channel reached 75,000 subscribers in 18 months, and now has 181,000 subscribers. Joseph Hogue is a Chartered Financial Analyst (CFA) who produces videos on personal finance topics. “These ideas work and they’re the reason 3% of my viewers turn into subscribers versus a ratio of closer to 1.4% or less for most channels.”  Continue reading “Crushing YouTube: How to Make Money on YouTube and Grow a Channel Fast”

Reinventing You: Define Your Brand, Imagine Your Future

Reinventing You: Define Your Brand, Imagine Your Future

by Dorie Clark

This book is about making a career change. It starts with understanding your transferable skills, identifying how you are different as a competitive advantage, then establishing a narrative to make sense of your transition.

Continue reading “Reinventing You: Define Your Brand, Imagine Your Future”

Restaurant & Bar Marketing

Restaurant & Bar Marketing: The No Bullshit Guide to Improving Guest Counts

by Erik Shellenberger

Erik Shellenberger cuts through the hype and tells you what really works—and what doesn’t—to bring more customers into restaurants and bars. Before getting into the tactics, he presents his ocean versus fishbowl concept.

The fishbowl includes people who follow you on social media, who subscribe to your email list, etc. “The ocean—NOT the fishbowl—is where you improve guest counts… People who have no idea you exist. People who are looking to branch out and try new places to eat and drink in their home city… The tourist economy is almost exclusively an ocean environment. It includes the person using Google or online reviews to find a business like yours.”

Continue reading “Restaurant & Bar Marketing”

Traction: A Startup Guide to Getting Customers


Traction: A Startup Guide to Getting Customers

by Gabriel Weinberg and Justin Mares

“Almost every failed startup has a product. What failed startups don’t have are enough customers.”

“Traction is a sign that something is working. If you charge for your product, it means customers are buying. If your product is free, it’s a growing user base.” Gabriel Weinberg and Justin Mares draw from their own startup experience as well as interviews with some 40 other founders and marketing experts. The book starts with five foundation chapters followed by chapters explaining each of the 19 traction channels.

PayPay founder Peter Thiel says, “It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.” Continue reading “Traction: A Startup Guide to Getting Customers”

Marketing Above the Noise


Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters

by Linda J. Popky

Grounded in fundamentals and guided by strategic objectives, Linda Popky puts the hype around social media and big data in perspective. “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business—not just once, but time and time again.” Continue reading “Marketing Above the Noise”

The New Rules of Marketing and PR


The New Rules of Marketing and PR, Fourth Edition

by David Meerman Scott

David Meerman Scott is an experienced marketing executive who says that interruption-based marketing techniques are ineffective. “I’ve done it the old way. It doesn’t work anymore.” Under the new rules, marketers publish their own content and speak directly with buyers.

“The Internet has made public relations public again… Your newsroom is for your buyers, not just the media… By building a media room that targets buyers, you will not only enhance those pages as a powerful marketing tool but also make a better media site for journalists.” Continue reading “The New Rules of Marketing and PR”

Content Marketing: Think Like a Publisher


Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media

by Rebecca Lieb

“Instead of advertising, the shift is toward publishing… Companies are sharing: knowledge, expertise, and how-to. They know customers who might not have 30 seconds to spend on watching one of their ads might gladly surrender 30 minutes to dive into truly useful content.”

Continuing the ‘think like a publisher’ theme, an editorial calendar “ties that broader schedule together with specifics such as holidays, trade shows, company announcements, events (such as webinars), or new product launches… The editorial calendar also serves as an invaluable map for repurposing content.” Continue reading “Content Marketing: Think Like a Publisher”

The Tao of Twitter


The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

by Mark W. Schaefer

Twitter is a “non-intuitive communication platform” but Mark Schaefer has figured it out and experienced tangible results. “My four largest customers, five most important collaborators, and my teaching position at Rutgers University all came to me via Twitter connections.” Continue reading “The Tao of Twitter”

The Thank You Economy

The Thank You Economy

by Gary Vaynerchuk

The Thank You Economy is about connecting with customers through social media, but it is not a book about Facebook, Twitter, or any other specific technology.  It’s about creating a culture of caring relationships, like when your great-grandmother shopped with local merchants. Those relationships disappeared as the economy evolved from mom-and-pop shopkeepers to big box stores, but social media offers a means of restoring that human touch in a scalable way. Continue reading “The Thank You Economy”