Unfettered: Mission-Aligned Boundary Spanning

Boundary Spanning in Practice
and
Unfettered: Mission-Aligned Boundary Spanning

by Kitty Wooley et al. (interview)

Senior Fellows and Friends is a group of current and former U.S. government employees. Spearheaded by Kitty Wooley, members of the group have published two compilations of articles about breaking through the silo mentality. They encourage inter-agency collaboration throughout the hierarchy to achieve greater institutional learning, more motivated staff, and greater effectiveness in executing organizational missions. While their context is government, the topics also apply to large businesses and nonprofit organizations. Continue reading “Unfettered: Mission-Aligned Boundary Spanning”

The Non-Designer’s Guide to Design Thinking

The Non-Designer’s Guide to Design Thinking: What a Marketer Learned in Design School

by Kunitake Saso

“The design thinking process is not a collection of steps… [It] is characterized by switching between four different modes as needed, and advancing work through short cycles… You go back and forth between the phases again and again, slowly raising the quality of your output; therefore, it is better to think of it as a compass than as a map.”

The Four Modes of Design Thinking:

  1. Research
  2. Analysis
  3. Synthesis
  4. Prototyping

The author says that 80% of the value is created in the synthesis and prototyping stages.

RESEARCH. The subjects of design research interviews are often “extreme users with strong preferences, or experts in the field and very familiar with the trends” rather than average users. Continue reading “The Non-Designer’s Guide to Design Thinking”