People Tools For Business

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People Tools For Business: 50 Strategies for Building Success, Creating Wealth, and Finding Happiness

by Alan C. Fox

Alan C. Fox writes with the tone of a grandfather sharing lessons learned “in business and in life,” drawing from more than forty-five years of experience as a lawyer and commercial real estate investor. There are 50 brief chapters.

Fox shares a great metaphor explaining the difference between a short-term transactional attitude and a long-term relationship building approach. “Not every sales call, or every contact, results in a sale. And each sale does not always produce a profit. I read an article in the Wall Street Journal that compared the American style of business to the Asian model. Americans were described as hunters, with the goal of making as much profit as possible from a single kill. The Asian model was more like farming—cultivating the fields of their business relationships.” Continue reading “People Tools For Business”

Marketing Insights from A to Z

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by Philip Kotler

Professor Kotler covers a lot of ground quickly as he reflects on 80 marketing-related topics—the average chapter length is 2.3 pages. “My 40-year career in marketing has produced some knowledge and even a little wisdom…  Zen emphasizes learning by means of meditation and direct, intuitive insights. The thoughts in this book are a result of my meditations on these fundamental marketing concepts and principles.”

In the chapter on customer satisfaction, Kotler comments on the impact of customer retention on profitability. Continue reading “Marketing Insights from A to Z”

Email Marketing by the Numbers

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Email Marketing by the Numbers

by Chris Baggott

With a title like Email Marketing by the Numbers, one would expect the book to cover testing and analytics. “The organizations that embrace testing as an integral part of their programs simply outperform those that don’t… Rarely can the people within a company judge what is going to be successful outside of it.” Continue reading “Email Marketing by the Numbers”

The Paradox of Excellence

The Paradox of Excellence: How Great Performance Can Kill Your Business

by David Mosby and Michael Weissman

When a company consistently provides excellent service it can become “invisible” to the client until something goes wrong. This book illustrates the problem through a parable about a trucking company. Their largest and most profitable customer has given notice to terminate their contract due to a botched delivery. Management is shocked, as there had been no previous problems with this client over the many years they have done business together. Continue reading “The Paradox of Excellence”