An interview with Peter McGraw author of Shtick to Business

An interview with Peter McGraw
author of Shtick to Business: What the masters of comedy can teach you
about breaking rules, being fearless, and building a serious career.

October 15, 2020 — 38 minutes — Book ReviewAmazon

  • [00:58] “that guy”
  • [03:53] behavioral economics
  • [06:59] group genius
  • [12:09] liminal spaces
  • [15:45] warm team and feature creep
  • [23:26] two paths to a creative solution
  • [26:18] writing is a cheat code for life
  • [34:19] where you find a lot of growth

Transcript Continue reading “An interview with Peter McGraw author of Shtick to Business”

Shtick to Business

Shtick to Business: What the masters of comedy can teach you about breaking rules, being fearless, and building a serious career

by Peter McGraw (interview)

This book is about applying the wisdom of successful comedians to business management. Topics include targeting your audience and differentiating your brand, the creative process, innovation, diversity, teamwork, and writing skills. Peter McGraw is a behavioral economist, professor, and director of the Humor Research Lab (HuRL). Continue reading “Shtick to Business”

Fart Proudly

fart-proudly

Fart Proudly: Writings of Benjamin Franklin You Never Read in School

Compiled and Edited by Carl Japikse

Benjamin Franklin is well known as an important figure in American history. He was a printer, publisher, postmaster, inventor, and ambassador. He helped draft the Declaration of Independence and the Constitution. But he also had a sense of humor. This book contains a collection of his humorous writing, including hoaxes and political satire. Much of these works were written anonymously or under pseudonyms, such as a Richard Saunders, publisher of Poor Richard’s Almanack.

Here are some excerpts.

A Letter to the Royal Academy, 1781. The Royal Academy of Brusselles held a contest in which scientists submitted solutions to a given theoretical problem. Franklin submitted this suggestion for a contest theme with more practical value: “My Prize Question therefore should be, To discover some Drug wholesome and not disagreeable, to be mixed with our common Food, or Sauces, that shall render the Natural Discharges of Wind from our Bodies, not only inoffensive, but agreeable as Perfumes.”

Continue reading “Fart Proudly”

I Judge You When You Use Poor Grammar

i-judge-you-grammar-280-200

I Judge You When You Use Poor Grammar: A Collection of Egregious Errors, Disconcerting Bloopers, and Other Linguistic Slip-Ups

by Sharon Eliza Nichols

This  collection of linguistically impaired signs includes dangling modifiers, apostrophe errors, misspellings, and other amusing misadventures. As a coffee table book, it is sure to get a few laughs.

Here are some examples: Continue reading “I Judge You When You Use Poor Grammar”

The Power of Small: Why Little Things Make All the Difference

the-power-of-small

The Power of Small: Why Little Things Make All the Difference
by Linda Kaplan Thaler and Robin Koval

You may not be familiar with their names, but you are probably familiar with the authors’ work. They are the founding partners of the Kaplan Thaler Group, the advertising agency responsible for the Aflac duck campaign. One of them wrote the “I want to be a Toys R Us Kid” jingle earlier in her career. Linda Kaplan Thaler and Robin Koval previously wrote The Power of Nice: How to Conquer the Business World With Kindness.

This book is about paying attention to little things which have a big impact. Continue reading “The Power of Small: Why Little Things Make All the Difference”