The Deviant’s Advantage


The Deviant’s Advantage: How to Use Fringe Ideas to Create Mass Markets
by Watts Wacker and Ryan Mathews

“Deviance is the source of all true innovation, growth, and indeed our collective survival. Deviance is defined by time, place, and circumstances.”

“Without deviance there would be no art, no scientific breakthroughs, no technological advances… Physical evolution is perhaps the perfect example of deviance in action. Without mutation—essentially deviance from an established DNA pattern—nature would remain static.”

“Don’t let the words deviant and deviance scare you. They’re being used in their purest definition—something or someone operating in a defined measure away from the norm.”

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Excellence Now: Extreme Humanism


Excellence Now: Extreme Humanism
by Tom Peters  

Nearly 40 years after the publication of the über-bestseller In Search of Excellence, Tom Peters has written his 19th book. His insights on organizational effectiveness (and dysfunction) are as relevant as ever. ‎

“In In Search of Excellence, we defined Excellence in terms of long-term performance. But that begs a/the question. How do you achieve that long-term super-effectiveness? … Excellence is not an ‘aspiration.’ Excellence is not a ‘hill to climb.’ Excellence is the next five minutes.”

Given that Peters has two engineering degrees, an MBA, and a PhD in business, you might be surprised by his findings. “Enterprise excellence is about just two things: People. Service. Excellence = Service. Service to one’s teammates, service to one’s customers and vendors, service to our communities.”

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Intellectual Property and the Law of Ideas


Intellectual Property and the Law of Ideas
by Kurt M. Saunders, J.D., LL.M. 

“Valuable ideas take many directions—ideas for new or improved products, marketing strategies, advertising slogans, manufacturing processes, television show formats and movie plots, to name a few.”

“The law of ideas is the area of law involving employees, customers, inventors, and authors, who submit ideas capable of being reduced to practical application to business. It is a somewhat amorphous amalgam of contract law, property law, and tort law precedents that has been stitched together by courts over the years.”

Now there’s a book which pulls it all together.

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Range: Why Generalists Triumph in a Specialized World


Range: Why Generalists Triumph in a Specialized World
by David Epstein

“The response, in every field, to a ballooning library of human knowledge and an interconnected world has been to exalt increasingly narrow focus… Both training and professional incentives are aligning to accelerate specialization, creating intellectual archipelagos.”

In Range, David Epstein examines the advantages of having a range of experiences, a broader perspective, an interdisciplinary approach, and the value of flexible thinking and reasoning in a world full complexity and uncertainty where precise, deterministic solutions are unknowable.

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Making Art Work


Making Art Work: How Cold War Engineers and Artists Forged a New Creative Culture
by W. Patrick McCray

This book picks up where C.P. Snow left off in his 1959 book The Two Cultures. Snow was a British chemist turned novelist who had scientist friends and literary friends, but he observed that these groups were two separate cultures who rarely communicated with each other. Patrick McCray is a history professor at UC Santa Barbara. In Making Art Work, he studies several endeavors to bridge this divide, primarily in the 1960s, but also more recently. Specifically the book is about collaborations between artists and engineers. 

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Eat, Sleep, Innovate


Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization
by Scott D. Anthony, Paul Cobban, Natalie Painchaud, Andy Parker

My grandfather used to tell me I was full of beans when I was being rambunctious. In contrast, this book is full of BEANS—behavior enablers, artifacts, and nudges—which are ways to encourage a new behavior.

The book is about developing a culture of innovation—not just for engineers and scientists, but throughout the organization. Three of the co-authors are with Innosight, a consulting firm co-founded by Harvard Business School professor Clayton Christensen (1952-2020), who wrote The Innovator’s Dilemma. Paul Cobban is Chief Data and Transformation Officer at DBS Bank, the largest bank in Singapore.

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An interview with Peter McGraw author of Shtick to Business

An interview with Peter McGraw
author of Shtick to Business: What the masters of comedy can teach you
about breaking rules, being fearless, and building a serious career.

October 15, 2020 — 38 minutes — Book ReviewAmazon

  • [00:58] “that guy”
  • [03:53] behavioral economics
  • [06:59] group genius
  • [12:09] liminal spaces
  • [15:45] warm team and feature creep
  • [23:26] two paths to a creative solution
  • [26:18] writing is a cheat code for life
  • [34:19] where you find a lot of growth

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Authentic Leadership


Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value
by Bill George

Former Medtronic chairman and CEO Bill George wrote this book following a series of corporate scandals, including Enron, Sunbeam, Tyco, and Worldcom—just to name a few. These companies imploded because management was fixated on maximizing short-term shareholder value.

To paraphrase my favorite line in the book: you are running a business, not a stock. That said, the compound annual growth rate of Medtronic split-adjusted stock price was 28.5% during George’s 12-year tenure, according to my calculations. Not too shabby!

The first part of the book deals with the character, values, and sense of purpose required to inspire employees. George also shares his wisdom and personal experiences regarding customers, quality, market share, growth, innovation, acquisitions, FDA approval delays, Wall Street analysts, and corporate governance.

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