The Innovator’s Dilemma
by Clayton Christensen
Why have many once market-leading companies failed to stay relevant? It would be easy to assume that they had stagnant engineers or complacent management, but Clayton Christensen concludes otherwise: “Because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.”
How is that possible? The key is to understand the distinction between sustaining and disruptive innovation. Large companies are good are sustaining innovation—product improvements demanded by existing customers. Continue reading “The Innovator’s Dilemma”
The Key Point 