Disrupt Yourself

disrupt-yourself



Disrupt Yourself: Putting the Power of Disruptive Innovative to Work
by Whitney Johnson

Clayton Christensen introduced the concept of disruptive innovation in The Innovator’s Dilemma, his seminal book which focused on the computer industry. His successive books applied the concept to health care and education. Now, Whitney Johnson writes about disrupting your own career.

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Marketing Above the Noise

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Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters
by Linda J. Popky

Grounded in fundamentals and guided by strategic objectives, Linda Popky puts the hype around social media and big data in perspective. “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business—not just once, but time and time again.”

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Einstein’s Dreams

einsteins-dreams


Einstein’s Dreams
by Alan P. Lightman

Einstein’s Dreams is historical fiction based on Albert Einstein’s study of the relativity of time, or time dilation.  The book is formatted like a journal of Einstein’s dreams about 30 imaginary worlds where time functions differently. The book was written by Alan Lightman, a physicist and humanities professor at MIT. The author embeds observations on human behavior in  these stories.

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Art in the Age of Emergence

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Art in the Age of Emergence
by Michael J. Pearce

Michael J. Pearce is an art professor who experienced a light bulb moment when he attended a talk in the philosophy department on the topic of emergence by guest speaker Philip Clayton. “Emergence, which describes the characteristics of forms that come out of complex systems, could apply especially well to how we experience art, how we understand aesthetics in relation to our evolving mind, and how we understand the creative process of making representational art… I suddenly realized that considering the relationship between emergence and consciousness could lead to a description of what distinguishes art objects from other things as we perceive them through our senses. Emergence allows us to define art!”

This book presents an interesting framework for thinking about art, although it is written in a dense academic style.

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Drawing Is Thinking

drawing-is-thinking-milton-glaser


Drawing Is Thinking
by Milton Glaser

This book starts out with a 13-page interview with Milton Glaser by Peter Mayer followed by 188 pages of Glaser’s art.

A recurring theme in the short text is ambiguity. “I have always been aware of the need to provoke the mind when communicating ideas because that is the only way that you prod someone into understanding anything. That is why ambiguity is such a useful tool… Why are we unmoved by many of the skills of academic painting? Because their information is complete and unambiguous, so you have nothing to add. The philosophy of modernism suggests that the viewer completes the work.”

drawing-is-thinking-seated-woman
Seated Woman, 2000, Collage
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The Brand Challenge

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The Brand Challenge: Adapting Branding to Sectorial Imperatives
Edited by Kartikeya Kompella

The Brand Challenge consists of four general branding topics followed 11 sector-specific chapters, namely: luxury, retail, business-to-business (B2B), media, financial services, non-profits, fashion, hotels, cities, technology, and football (soccer). Each chapter is written by a different author.

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