The Power of Small: Why Little Things Make All the Difference
by Linda Kaplan Thaler and Robin Koval
You may not be familiar with their names, but you are probably familiar with the authors’ work. They are the founding partners of the Kaplan Thaler Group, the advertising agency responsible for the Aflac duck campaign. One of them wrote the “I want to be a Toys R Us Kid” jingle earlier in her career. Linda Kaplan Thaler and Robin Koval previously wrote The Power of Nice: How to Conquer the Business World With Kindness.
This book is about paying attention to little things which have a big impact. Continue reading “The Power of Small: Why Little Things Make All the Difference”