andreweverett360 Book Review, Management

The B Corp Handbook

the-b-corp-handbook

The B Corp Handbook: How to Use Business as a Force for Good

by Ryan Honeyman

What is a B Corp? B Corporations are for-profit organizations which serve a variety of stakeholders rather than to enrich shareholders exclusively. Stakeholders include employees, the community, the environment, as well as the firm’s owners. B stands for benefit.

The term applies in two contexts: Certified B Corps and a form of incorporation offered by several U.S. states. The majority of this book is about the former. The latter is addressed at the end of this summary. Continue reading “The B Corp Handbook” →

andreweverett360 Book Review, Management

How: Why How We Do Anything Means Everything…in Business (and in Life)

how

How: Why How We Do Anything Means Everything…in Business (and in Life)

by Dov Seidman

The book is about ethics and reputation, value-based cultures vs. rule-based cultures, and as the author likes to say, “getting your hows right.” There are some valuable messages in the book. Continue reading “How: Why How We Do Anything Means Everything…in Business (and in Life)” →

andreweverett360 Book Review, Marketing

The Thank You Economy

The Thank You Economy

by Gary Vaynerchuk

The Thank You Economy is about connecting with customers through social media, but it is not a book about Facebook, Twitter, or any other specific technology.  It’s about creating a culture of caring relationships, like when your great-grandmother shopped with local merchants. Those relationships disappeared as the economy evolved from mom-and-pop shopkeepers to big box stores, but social media offers a means of restoring that human touch in a scalable way. Continue reading “The Thank You Economy” →