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Tag: account manager

December 27, 2012April 22, 2020 andreweverett360 Book Review, Marketing

You Can’t Win a Fight With Your Client

you-cant-win-a-fight-with-your-client

You Can’t Win a Fight with Your Client and 49 Other Rules for Providing Great Service

by Tom Markert

This book is about managing client relationships in a service economy, with a focus on the role of the account manager.  The author was CEO of a market research firm serving Fortune 500 clients. To illustrate the importance of the account manager role, he quotes the CEO of a consumer goods company which derives 40% of its business from Wal-Mart: “If we are not servicing them just right… our business is dead.”  The book offers 50 tips, each presented in an easily digestible two or three page chapter. Continue reading “You Can’t Win a Fight With Your Client” →

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