BadMen: How Advertising Went From a Minor Inconvenience to a Major Menace

BadMen: How Advertising Went From a Minor Inconvenience to a Major Menace

by Bob Hoffman

In this concise, informative, hilariously irreverent, and brutally honest book, former advertising agency CEO Bob Hoffman explains why ad tech is bad for advertisers, publishers, and consumers. He also calls on advertisers to stop enabling this menace.

“Surveillance marketing is powered largely by advertisers through the tracking of our movements on the web. This is called ‘ad tech.’”

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