Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein

Based on behavioral economics, Nudge is about “choice architecture.” Sometimes people don’t have enough information or expertise to make a good decision. Other times they may be too busy to think about it, so they rely on intuition or heuristics (rules of thumb and biases).  Choice architects can improve decision making by nudging people in the right direction. Continue reading “Nudge”