The Thank You Economy
by Gary Vaynerchuk
The Thank You Economy is about connecting with customers through social media, but it is not a book about Facebook, Twitter, or any other specific technology. It’s about creating a culture of caring relationships, like when your great-grandmother shopped with local merchants. Those relationships disappeared as the economy evolved from mom-and-pop shopkeepers to big box stores, but social media offers a means of restoring that human touch in a scalable way. Continue reading “The Thank You Economy”
The Key Point 