The Brand Challenge

the-brand-challenge

The Brand Challenge: Adapting Branding to Sectorial Imperatives

Edited by Kartikeya Kompella

The Brand Challenge consists of four general branding topics followed 11 sector-specific chapters, namely: luxury, retail, business-to-business (B2B), media, financial services, non-profits, fashion, hotels, cities, technology, and football (soccer). Each chapter is written by a different author. Continue reading “The Brand Challenge”

How Full Is Your Bucket?

how-full-is-your-bucket

How Full Is Your Bucket? Positive Strategies for Work and Life

By Tom Rath and  Donald O. Clifton, Ph.D.

This book starts with a brief history of a North Korean POW camp which held 1000 U.S. prisoners.  The prisoners had adequate food and shelter. They were not physically tortured. And yet, this camp had the highest POW death rate in U.S. military history.

The weapon of choice was subtle psychological warfare, which eroded trust among fellow prisoners and broke their sense of hope. In essence, the cause of death was extreme negativity. Continue reading “How Full Is Your Bucket?”