andreweverett360 Book Review, Marketing

One Little Spark

one-little-spark

One Little Spark! Mickey’s Ten Commandments and The Road to Imagineering

by Marty Sklar with introductions by Richard M. Sherman and Glen Keane

Marty Sklar was hired by Walt Disney in 1955, prior to the opening of Disneyland. He rose through the ranks to president of Imagineering, the group responsible for Disney’s theme parks worldwide. He retired in 2009 after a 54-year career with the company.

The first part of the book explains Mickey’s Ten Commandments, guiding principles developed by Sklar in 1983. The second half of the book consists of career advice from 75 Imagineers. The most prominent recurring theme in this book is storytelling. Continue reading “One Little Spark” →

andreweverett360 Book Review, General

Planner Pet Peeves and Supplier Pet Peeves

planner-pet-peevessupplier-pet-peeves

Planner Pet Peeves: Straight talk for meetings industry suppliers; how planners really think, act, and buy

Supplier Pet Peeves: Straight talk for meetings industry planners; what suppliers really think about how we behave

by Shawna Suckow

This is a unique pair of books aimed at educating buyers and sellers in the event industry about how they can work more efficiently with each other. Understanding the other side of the business helps to avoid conflict and streamline communications.  Shawna Suckow has surveyed senior meeting planners and suppliers to uncover their biggest frustrations. Continue reading “Planner Pet Peeves and Supplier Pet Peeves” →