The Experience Economy

The Experience Economy: Work is Theatre & Every Business is a Stage

by B. Joseph Pine II and James H. Gilmore

The Experience Economy is about the progression of economic value:

  • Commodities – coffee beans
  • Goods – ground coffee
  • Services – a cup of coffee at a diner
  • Experiences – cup of coffee at a fine restaurant or trendy café

“Commodities are fungible, goods are tangible, services intangible, and experiences memorable… The easiest way to turn a service into an experience is to provide poor service.” Continue reading “The Experience Economy”