The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
by Mark W. Schaefer
Twitter is a “non-intuitive communication platform” but Mark Schaefer has figured it out and experienced tangible results. “My four largest customers, five most important collaborators, and my teaching position at Rutgers University all came to me via Twitter connections.” Continue reading “The Tao of Twitter”
The Thank You Economy
by Gary Vaynerchuk
The Thank You Economy is about connecting with customers through social media, but it is not a book about Facebook, Twitter, or any other specific technology. It’s about creating a culture of caring relationships, like when your great-grandmother shopped with local merchants. Those relationships disappeared as the economy evolved from mom-and-pop shopkeepers to big box stores, but social media offers a means of restoring that human touch in a scalable way. Continue reading “The Thank You Economy”
The Impact Equation: Are You Making Things Happen or Just Making Noise?
by Chris Brogan and Julien Smith
The Impact Equation explains how to rise above the clutter, particularly in the cluttered world of social media. Here’s the formula: Continue reading “The Impact Equation”
The Key Point 