The Tao of Twitter


The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

by Mark W. Schaefer

Twitter is a “non-intuitive communication platform” but Mark Schaefer has figured it out and experienced tangible results. “My four largest customers, five most important collaborators, and my teaching position at Rutgers University all came to me via Twitter connections.” Continue reading “The Tao of Twitter”

The Thank You Economy

The Thank You Economy

by Gary Vaynerchuk

The Thank You Economy is about connecting with customers through social media, but it is not a book about Facebook, Twitter, or any other specific technology.  It’s about creating a culture of caring relationships, like when your great-grandmother shopped with local merchants. Those relationships disappeared as the economy evolved from mom-and-pop shopkeepers to big box stores, but social media offers a means of restoring that human touch in a scalable way. Continue reading “The Thank You Economy”