Pitch Perfect

pitch-perfect

Pitch Perfect: How to Say It Right the First Time, Every Time

by Bill McGowan

Bill McGowan was a broadcast journalist before becoming a media coach and trainer to executives, athletes, and celebrities. This book provides guidance on preparing for media interviews, speeches, conference panels, wedding toasts, eulogies, and other situations.

The Seven Principles of Persuasion are the foundation. Continue reading “Pitch Perfect”