The Kindness Revolution

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The Kindness Revolution: The Company-Wide Culture Shift that Inspires Phenomenal Customer Service

by Ed Horrell

Ed Horrell writes about poor customer service in American business. “What is really surprising, however, is the number of companies that view service as the item to cut in order to make more money. They decide to focus on getting new customers at the expense of keeping existing customers loyal… They lose sight of the fact that it usually costs around five times as much to acquire a new customer as it does to keep an existing one. ” Continue reading “The Kindness Revolution”