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Tag: niche market

August 19, 2013July 8, 2018 andreweverett360 Book Review, Marketing

The Long Tail

the-long-tail

The Long Tail: Why the Future of Business is Selling Less of More

by Chris Anderson

The Long Tail refers to the shape of the graph with high sales volume of a few hit products in the head, and low volume of many products in the tail. The book is about the shift from an economy of mass-market hits to an economy of niches. Continue reading “The Long Tail” →

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