The Articulate Executive in Action
by Granville N. Toogood
This book is about the importance of communication skills in business, with a particular emphasis on meetings and presentations. “If you’re not competent with language, you’re not likely to connect, no matter how smart you are.” The main theme is what Toogood calls communication value added (CVA), of which there are seven principles: “Never bore. Give value. Rule your PowerPoint—don’t let it rule you. Talk from experience. Know whom you’re talking to. Tell stories. And be ready.” Continue reading “The Articulate Executive in Action”
The Key Point 