Primal Leadership

primal-leadership

Primal Leadership: Learning to Lead with Emotional Intelligence

by Daniel Goleman, Richard Boyatzis, and Annie McKee

Building on the lead author’s prior book, Emotional Intelligence, this book is about “leadership resonance.” The authors also warn about the opposite effect, dissonance, which destroys motivation and productivity.  “Great leaders move us. They ignite our passion and inspire the best in us. When we try to explain why they are so effective, we speak of strategy, vision, or powerful ideas. But the reality is much more primal: Great leadership works through the emotions.” The authors cite a University of Maryland study showing that good morale has a positive effect on revenue and customer satisfaction. Continue reading

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