The Experience Economy: Work is Theatre & Every Business is a Stage
by B. Joseph Pine II and James H. Gilmore
The Experience Economy is about the progression of economic value:
- Commodities – coffee beans
- Goods – ground coffee
- Services – a cup of coffee at a diner
- Experiences – cup of coffee at a fine restaurant or trendy café
“Commodities are fungible, goods are tangible, services intangible, and experiences memorable… The easiest way to turn a service into an experience is to provide poor service.” Continue reading “The Experience Economy”
