TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks
by Akash Karia
The premise of this book is that “the best speakers on the TED stage were the ones who had mastered the art of storytelling.”
The first 30 seconds are critical. “Opening with a story is a tested and proven method for grabbing audience attention and keeping your audience mentally engaged.” Continue reading “TED Talks Storytelling”
Life’s a Pitch: The Essential Guide to Presentations
by Terry Ward
Terry Ward uses a broad definition of the word presentation. “Every time you want to persuade, motivate, or inspire, you are making a presentation… The spoken word is a persuasive media… If you want to move people to action, speak to them.”
“The most important aspect of being an effective presenter is your state of mind… We are talking about adopting a state of mind that is listener focused…The more you disappear into your message, the more your audience will trust and respect you… The speakers we remember most are the ones who talked to us in plain English and with sincerity and simplicity. They were authentic in their intentions to bring value to the listeners.”
A recurring theme in this book is to keep things simple and concise. “Present only information that is CORE—concise, organized, relevant, and essential—to your listener… Make it simple and easy to understand… In fact all four essential elements of communication—behavior, content, interaction, and state of mind—benefit from a focus on keeping it simple.” Continue reading “Life’s a Pitch”
Pitch Perfect: How to Say It Right the First Time, Every Time
by Bill McGowan
Bill McGowan was a broadcast journalist before becoming a media coach and trainer to executives, athletes, and celebrities. This book provides guidance on preparing for media interviews, speeches, conference panels, wedding toasts, eulogies, and other situations.
The Seven Principles of Persuasion are the foundation. Continue reading “Pitch Perfect”
The Key Point 