Duct Tape Marketing
by John Jantsch
Jan Jantsch writes, “Marketing is getting people who have a specific need or problem to know, like, and trust you.” The Duct Tape Marketing System is about identifying the target customer, articulating a consistent core message, generating qualified leads, educating prospects, and encouraging existing customers to refer new business. The author presents many good ideas for marketing small businesses. Continue reading “Duct Tape Marketing”
The Key Point 