Always Be Testing

Always Be Testing: The Complete Guide to Google Website Optimizer

by Bryan Eisenberg and John Quarto -vonTivadar with Lisa T. Davis

Always Be Testing cuts straight to the chase. By the end of chapter two, you will understand how to set up a test.

The authors explain the difference between A/B tests (comparing the performance of two or more pages) and Multivariate tests  (comparing the performance of multiple components within a page). But be aware that as of August 1, 2012, Google Website Optimizer has been replaced by  Content Experiments and the multivariate functions are no longer available. More on that in a moment. Continue reading “Always Be Testing”