Creativity: A Short and Cheerful Guide
by John Cleese
The central theme of this short book is tapping into your subconscious thoughts for ideas which you can then develop consciously and analytically. Cleese writes, “I began to realize that my unconscious was working on stuff all the time, without my being consciously aware of it.”
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Drawing Is Thinking
by Milton Glaser
This book starts out with a 13-page interview with Milton Glaser by Peter Mayer followed by 188 pages of Glaser’s art.
A recurring theme in the short text is ambiguity. “I have always been aware of the need to provoke the mind when communicating ideas because that is the only way that you prod someone into understanding anything. That is why ambiguity is such a useful tool… Why are we unmoved by many of the skills of academic painting? Because their information is complete and unambiguous, so you have nothing to add. The philosophy of modernism suggests that the viewer completes the work.”
The Key Point 