Making Ads Pay: Timeless Tips for Successful Copywriting
by John Caples
John Caples was a pioneer of direct-response copywriting. In Chapter 8 he presents as series of paired ads which were tested, followed by analysis of why the winning ads outperformed. The winner often outperformed the other by a wide margin—up to five times as many responses. Continue reading “Making Ads Pay: Timeless Tips for Successful Copywriting”